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	<title>ADS Window Films (UK) - Multimedia</title>
	<atom:link href="http://www.experience.adswindowfilms.com/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.experience.adswindowfilms.com</link>
	<description>Specializing in Auto Tint and Heat/Glare reduction on Flat Glass Windows</description>
	<lastBuildDate>Tue, 07 Jul 2009 08:56:38 +0000</lastBuildDate>
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		<title>Vehicle Graphics</title>
		<link>http://www.experience.adswindowfilms.com/?p=206</link>
		<comments>http://www.experience.adswindowfilms.com/?p=206#comments</comments>
		<pubDate>Tue, 07 Jul 2009 08:56:38 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Signs and Graphics]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=206</guid>
		<description><![CDATA[<p>Vehicle graphics help to build brand awareness for your business, in your locality and can be applied to all types of cars, vans, and even boats. The average delivery van makes more than 16 million visual impressions a year. Vehicle graphics effectively utilize this visual space turning your cars, vans and service fleet into moving, [...]]]></description>
			<content:encoded><![CDATA[<p>Vehicle graphics help to build brand awareness for your business, in your locality and can be applied to all types of cars, vans, and even boats. The average delivery van makes more than 16 million visual impressions a year. Vehicle graphics effectively utilize this visual space turning your cars, vans and service fleet into moving, high impact billboards, building company awareness with every trip.</p>
<p>ADS can produce and fit a range of permanent or removable vehicle graphics that will last for years. Whether you require simple vehicle lettering, company branding or full vehicle wraps for fleet graphics, ADS can output your ideas to the correct substrate in stunning colour to really get your message across.</p>
<p>Contact ADS today for pricing of vehicle graphics.</p>
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		<item>
		<title>Retail Sinage</title>
		<link>http://www.experience.adswindowfilms.com/?p=203</link>
		<comments>http://www.experience.adswindowfilms.com/?p=203#comments</comments>
		<pubDate>Tue, 07 Jul 2009 08:43:28 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Film Cutting]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=203</guid>
		<description><![CDATA[<p>Retail signs can be produced for shop front signage and interior shop displays incorporating eye-catching graphics and branding to any size imaginable. Large backlit display boards and creative signage suitable for shops, restaurants and bars can cover entire walls or simply present menu information.</p>
<p>Retail signage and mounted graphics for shop displays are be an incredible [...]]]></description>
			<content:encoded><![CDATA[<p>Retail signs can be produced for shop front signage and interior shop displays incorporating eye-catching graphics and branding to any size imaginable. Large backlit display boards and creative signage suitable for shops, restaurants and bars can cover entire walls or simply present menu information.</p>
<p>Retail signage and mounted graphics for shop displays are be an incredible marketing communication tool. With the right design, shop displays can help your business stand out from the competition, increase your customer flow and turnover immensely, whilst re-enforcing your brand identity to keep customers coming back time after time.</p>
<p>Designed to increase sales, control customer flow or trigger a call to action, display boards and retail display graphics can be produced for shops, bars or restaurants. The applications are endless.</p>
<p>Whatever you requirement for retail signage, shop display boards or graphics, <a href="mailto:display@imex-group.com?Subject=IMEX%20Display%20-%20Retail%20Graphics%20Enquiry%20%20&amp;body=I%20would%20like%20to%20enquire%20about:%20%0A%0C%20">contact </a>ADS Window Films &amp; Graphics to discuss your requirements</p>
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		</item>
		<item>
		<title>We know it&#8217;s your business but don&#8217;t keep it a secret !</title>
		<link>http://www.experience.adswindowfilms.com/?p=198</link>
		<comments>http://www.experience.adswindowfilms.com/?p=198#comments</comments>
		<pubDate>Tue, 07 Jul 2009 08:07:37 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Signs and Graphics]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=198</guid>
		<description><![CDATA[<p class="wp-caption-text">&#34; A sign of a good Company is a Company with a good sign &#34;</p>
]]></description>
			<content:encoded><![CDATA[<div id="attachment_197" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-197" title="ADS Window Films &amp; Graphics" src="http://www.experience.adswindowfilms.com/wp-content/uploads/2009/07/2007_0917GARY0009-300x225.jpg" alt="&quot; A sign of a good Company is a Company with a good sign &quot;" width="300" height="225" /><p class="wp-caption-text">&quot; A sign of a good Company is a Company with a good sign &quot;</p></div>
]]></content:encoded>
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		<item>
		<title>What is Fading ???</title>
		<link>http://www.experience.adswindowfilms.com/?p=193</link>
		<comments>http://www.experience.adswindowfilms.com/?p=193#comments</comments>
		<pubDate>Mon, 06 Jul 2009 14:42:46 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Anti Fade Window Films]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=193</guid>
		<description><![CDATA[<p>Fading of interior furnishings is often attributed to ultraviolet radiation (UV) from the sun passing through windows onto interior surfaces. However, UV is not the only portion of the solar spectrum which can damage artwork or furnishings inside buildings. Virtually the whole spectrum is of concern, which is why long term exposure to solar radiation [...]]]></description>
			<content:encoded><![CDATA[<p>Fading of interior furnishings is often attributed to ultraviolet radiation (UV) from the sun passing through windows onto interior surfaces. However, UV is not the only portion of the solar spectrum which can damage artwork or furnishings inside buildings. Virtually the whole spectrum is of concern, which is why long term exposure to solar radiation should be limited. Here we explain some of the contributions to fading and other damage of interior furnishings and materials due to solar exposure.</p>
<p>Supported by the outstanding energy-efficiency levels of today’s low-emissivity glasses, current architectural designs favor a large number of windows with clearer glass than ever before. Consumers also drive this trend, with their demand for large, open interior spaces flooded with natural light.</p>
<p>While this trend has brought more light into buildings, and in many case energy savings due to reduced electric lighting usage, another trend has, at the same time, made interior fabrics and finishes more fragile: the emergence of environmentally friendly materials.</p>
<p>Driven by pollution laws, fabric dyes, wood stains, paints and other coatings found in modern buildings have been formulated to have a more benign environmental impact, but may in consequence be less stable than their predecessor materials, typically, solvent-based. Today’s water-based products have a number of obvious environmental benefits, but some are more susceptible to fading over time, a significant drawback.</p>
<p>In addition, because of ozone depletion, higher levels of solar UV now reach the surface of the earth. This further contributes to the rate of fading. These three trends—more natural light transmittance, more fragile interior components, and a higher concentration of UV—have resulted in a greater awareness of fading.</p>
<p><strong>What is Fading?</strong></p>
<p>Fading is a change in color with time.  It is measured by evaluating the color of a material at two or more points in time. Often it is a loss of color or a reduction in color saturation due to bleaching.  For the purposes of this discussion, we are also interested in additional material damage due to solar exposure, such as embrittlement and cracking.</p>
<p><strong>Causes of Fading</strong></p>
<p>Fading has two main causes.  The first is chemical, where chemical changes in the coloring agents of a material can cause a change (or reduction) in color.  Chemical reactions that lead to fading can be influenced by many environmental factors, such as the type of coloring agent/chemical, the chemical environment of each coloring agent in the material, the ambient chemical environment of the material, and the temperature, humidity, and radiation environment. In addition, wear or abrasion can physically remove coloring agents from a material&#8217;s surface.</p>
<p><strong>Ultraviolet Radiation</strong></p>
<p>The sun&#8217;s energy is made up of three distinct spectral components: ultraviolet radiation, visible radiation, and near-infrared radiation.  What distinguishes these from one another is the wavelength ranges that characterize them, commonly measured in nanometers (nm).  A nanometer is very small.  A human hair is over 100,000 nanometers thick.</p>
<p>Ultraviolet radiation is invisible to the human eye and has the shortest wavelengths of the three types mentioned, from 300 to about 380 nm.  Visible light covers the approximate range from 380 to 780 nm, while the near infrared radiation (sometimes called invisible solar heat) has the longest wavelengths, from 780 to 4045 nm.<br />
Ultraviolet radiation (UV) is the single largest contributing factor in fading of fabrics, carpets and other furnishings.  Although visible light, electric lighting, heating, humidity, age of fabrics and fabric dyes all play a part in the process, UV radiation is attributed to 40% of the damage.  Protecting against UV is not just important in hot, sunny climates.  Even in cold, cloudy climates, UV radiation can damage furnishings.<br />
UV can also be hazardous to humans.  According to the American Academy of Dermatology, exposure to the sun and its harmful UV radiation is causing an epidemic in skin cancer cases in recent years. </p>
<p>Several products are moderately effective at blocking ultraviolet radiation.  Low-emissivity coatings on glass provide additional protection from UV.  However, even the best of these coatings still transmits 26% of the UV radiation incident upon them.  One PVB interlayer supplier states that laminated architectural glass made with clear or tinted interlayer is essentially opaque to UV radiation. </p>
<p><strong>Quantifying the Effects of Fading</strong></p>
<p>The most authoritative research on quantifying fading damage was done in the early 1950s by the United States National Bureau of Standards.  The U.S. Library of Congress undertook this research, in order to design a glass filter to protect the original copies of the Declaration of Independence and the Constitution.  Scientists found that blocking all of the ultraviolet radiation portion of the solar spectrum would not eliminate fade damage for most fabrics, but will slow down the rate of fading by a factor of about three. </p>
<p>Because so many factors influence fading, finding the effect of one factor is extremely difficult.  All parameters except the one being studied must be held constant for the duration of an experiment, which may run for months or even years of testing.  That is why there is relatively little research in this area.  To study the effect of radiation on fading, it is important to focus on one type of material while keeping the environment constant.  Factors in the environment include chemical composition of the atmosphere, temperature, and humidity.  The known exposure to radiation, including the known spectrum, and known dose (intensity X time) must be identified.  Then there must be sufficient duration to observe the rate of color shift, or fading.<br />
There have been studies like this of the fading and other damage effects of solar radiation but no consensus has yet emerged on which portion of the solar spectrum is most responsible nor on what spectral weighting function is appropriate for assessing in a single “UV transmittance” figure the contribution of different solar UV wavelengths to the damage.</p>
<p>For a while, the straight integrated spectral transmittance from 300 to 380 nm was used, given the symbol T-UV. More recently, the spectrum of interest has been extended beyond the UV portion to cover the range from 300 to 700 nm, and a different weighting function was selected for use. With this system, the human photopic visibility function, often given the symbol V(λ) and called the V-lambda weighting function, is replaced by another function purported to better represent the damaging portions of the solar spectrum.</p>
<p>The damage-weighting function most often used is:</p>
<p align="center"><img src="http://www.experience.adswindowfilms.com/wp-admin/images/equation.gif" alt="Picture of equation." width="196" height="34" /></p>
<p>The resulting damage-weighted transmittance has the symbol T-dw. The methodology is based on the work of Jurgen Krochmann in Germany and stems from his studies of the damaging affects of radiation on paintings and other museum artifacts. The Krochmann damage weighting function was incorporated into ISO/CIE publication 89/3 “On the deterioration of exhibited museum objects by optical radiation” and is referenced by NFRC [National Fenestration Rating Council] optical properties standard NFRC 300 in computing the damage-weighted transmittance T-dw.</p>
<p>It is extremely difficult to isolate the influence of radiation on the fading process.  The best currently available indication of a glazing’s effect on fading is the damage-weighted transmittance, T-dw, of the glazing system.  T-dw is the weighted transmittance at normal incidence for the center-of-glass region.  The wavelengths of radiation that have the most influence on fading (when all other factors are held constant) are given the most weight.  In determining the weighting curves, the type of experiment described above is repeated using different radiation sources and analyzing the results.  Each weighting curve is specific to a given material, environment, and history.</p>
<p>The current method for calculating T-dw is based on studies of art materials, not furnishing or construction materials, so its applicability to those types of materials is unknown.  In addition, there is a difficulty in communicating the fact that T-dw is a relative measure (ranking) for glazing systems, not something that can be used to predict the actual amount of fading in any given situation.</p>
<p><!-- InstanceEndEditable --></p>
<div id="FooterHollowBar"> </div>
<div id="Footer"><a href="http://www.ucf.edu/" target="_blank"></a>© 2007 Florida Solar Energy Center (FSEC), a research institute of the University of Central Florida.<br />
For more information about</div>
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		<title>Climate Change Levy</title>
		<link>http://www.experience.adswindowfilms.com/?p=189</link>
		<comments>http://www.experience.adswindowfilms.com/?p=189#comments</comments>
		<pubDate>Mon, 06 Jul 2009 14:32:32 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Gary's Blog]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=189</guid>
		<description><![CDATA[<p>Climate Change Levy</p>
<p> </p>
<p>The Government introduced the Climate Change Levy in April 2001. To business it means 0.43 pence is added to the cost per kW of electricity and 0.15 pence per kW to gas resulting in an increase of between 10% and 15% to energy bills. The initiative is designed to reduce greenhouse gas emissions [...]]]></description>
			<content:encoded><![CDATA[<p>Climate Change Levy</p>
<p> </p>
<p>The Government introduced the Climate Change Levy in April 2001. To business it means 0.43 pence is added to the cost per kW of electricity and 0.15 pence per kW to gas resulting in an increase of between 10% and 15% to energy bills. The initiative is designed to reduce greenhouse gas emissions but adds to the tax burden on commerce and industry.</p>
<p> </p>
<p>The new tax will focus the attention of those in business on how they can reduce energy consumption. The application of high technology window film dramatically reduces levels of transmitted heat and. By virtue of filtering out more than 80% of this transmitted heat, solar control window film also reduces the need for energy driven forms of temperature control such as air-conditioning, fans and cooling systems.</p>
<p>Energy saved in this way can be significant.</p>
<p> </p>
<p>Tests carried out even prior to the Climate Change Levy indicate a pay-back is quickly realisable with, for instance, the British Airports Authority calculating a return of its investment in 4.86 years.</p>
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		<slash:comments>1</slash:comments>
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		<title>Energy Conservation</title>
		<link>http://www.experience.adswindowfilms.com/?p=187</link>
		<comments>http://www.experience.adswindowfilms.com/?p=187#comments</comments>
		<pubDate>Mon, 06 Jul 2009 14:31:59 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Gary's Blog]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=187</guid>
		<description><![CDATA[<p>Window Energy Conservation.</p>
<p> </p>
<p>Glass windows and doors represent the most critical area of heat gain in the summer and heat loss in the winter. To offset the solar heat passing through windows, UK based companies consumes the energy equivalent of millions of barrels of oil every day.</p>
<p> </p>
<p>Reflective and non-reflective solar control commercial window film can reject [...]]]></description>
			<content:encoded><![CDATA[<p>Window Energy Conservation.</p>
<p> </p>
<p>Glass windows and doors represent the most critical area of heat gain in the summer and heat loss in the winter. To offset the solar heat passing through windows, UK based companies consumes the energy equivalent of millions of barrels of oil every day.</p>
<p> </p>
<p>Reflective and non-reflective solar control commercial window film can reject up to 80% of the sun&#8217;s energy in the summer to substantially reduce air-conditioning load, while &#8220;insulating&#8221; the windows in the winter months to reduce heating costs.</p>
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		</item>
		<item>
		<title>Signs and Graphics</title>
		<link>http://www.experience.adswindowfilms.com/?p=183</link>
		<comments>http://www.experience.adswindowfilms.com/?p=183#comments</comments>
		<pubDate>Fri, 03 Jul 2009 12:38:16 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Signs and Graphics]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[Signs]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=183</guid>
		<description><![CDATA[<p>We are now fully equipped to do your sign and graphics.  Call us for details.</p>
<p>More soon!</p>
]]></description>
			<content:encoded><![CDATA[<p>We are now fully equipped to do your sign and graphics.  Call us for details.</p>
<p>More soon!</p>
]]></content:encoded>
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		<item>
		<title>Brick test</title>
		<link>http://www.experience.adswindowfilms.com/?p=176</link>
		<comments>http://www.experience.adswindowfilms.com/?p=176#comments</comments>
		<pubDate>Fri, 03 Jul 2009 12:26:29 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Gary's Blog]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=176</guid>
		<description><![CDATA[<p></p>
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/9oBJovR9JMQ&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/9oBJovR9JMQ&amp;hl=en&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
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		<title>The benefit of Security Window Film</title>
		<link>http://www.experience.adswindowfilms.com/?p=173</link>
		<comments>http://www.experience.adswindowfilms.com/?p=173#comments</comments>
		<pubDate>Fri, 03 Jul 2009 12:11:37 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Gary's Blog]]></category>
		<category><![CDATA[Security]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=173</guid>
		<description><![CDATA[<p>This is a video showing how security window film can protect glass against attack and shattering:</p>
<p></p>
]]></description>
			<content:encoded><![CDATA[<p>This is a video showing how security window film can protect glass against attack and shattering:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/vYdVK3BqPfk&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/vYdVK3BqPfk&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<item>
		<title>Cutting Table</title>
		<link>http://www.experience.adswindowfilms.com/?p=142</link>
		<comments>http://www.experience.adswindowfilms.com/?p=142#comments</comments>
		<pubDate>Thu, 02 Jul 2009 21:55:36 +0000</pubDate>
		<dc:creator>Christin</dc:creator>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[Cutting Table]]></category>

		<guid isPermaLink="false">http://www.experience.adswindowfilms.com/?p=142</guid>
		<description><![CDATA[<p style="text-align: center;"></p>
<p>ADS supply a full size cutting table, ideal for cutting glass, trimming film and a multitude of other uses. The table is mounted on wheels for easy maneuverability.</p>

<a style="color: #00599c; text-decoration: none; padding: 0px; margin: 0px;" href="http://www.adstek.com/Price%20List%20Allin%20165.pdf">Click Here for Price List</a>
<a style="color: #00599c; text-decoration: underline; padding: 0px; margin: 0px;" href="http://www.experience.adswindowfilms.com/?page_id=18">Contact Us</a>

]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-143   alignnone" src="http://www.experience.adswindowfilms.com/wp-content/uploads/2009/07/aaa.jpg" alt="Cutting Table" width="300" height="225" /></p>
<p>ADS supply a full size cutting table, ideal for cutting glass, trimming film and a multitude of other uses. The table is mounted on wheels for easy maneuverability.</p>
<ul style="margin-top: 0px; margin-right: 0px; margin-left: 0px; margin-bottom: 15px; padding: 0px;">
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; list-style-type: square; list-style-position: initial; list-style-image: initial; margin-left: 30px; padding: 0px;"><a style="color: #00599c; text-decoration: none; padding: 0px; margin: 0px;" href="http://www.adstek.com/Price%20List%20Allin%20165.pdf">Click Here for Price List</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; list-style-type: square; list-style-position: initial; list-style-image: initial; margin-left: 30px; padding: 0px;"><a style="color: #00599c; text-decoration: underline; padding: 0px; margin: 0px;" href="http://www.experience.adswindowfilms.com/?page_id=18">Contact Us</a></li>
</ul>
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